Welcome, take a look around
Over the past 12 years, I’ve helped launch and grow businesses as a creative with a passion for brand development and strategy. I’m currently working with Bain & Company revamping new brands entering Bain as part of their Engine2 arm.
I’ve advised influential tech startups on content production, produced national commercial spots airing on NBC Sports and ESPN, expanded service offerings, was CMO for a B2B tech startup growing from 10 > 1000+ clients (capturing 10% of its industry), and directed, wrote, and co-produced a short debuting at Cannes Film Festival.
Upon graduating with a film degree, I began creating commercial content and shorts, which soon branched into full creative direction. My love for art and video developed into an entrepreneurial drive to build brands through storytelling.
Expertise
For the past 12 years, I’ve had my hand in developing startups from the ground up as well as content for major name brands.
Creative Direction & Design
Providing an assessment of assets and direction on best practices from tech and product startups to name brands seeking campaigns or new service offering ideas. In-depth knowledge of production pipelines for a wide range of content spanning videos for web and national commercial spots, paid media, websites, internal sales content, pitches, client acquisition assets, and branding.
Operations & Management
I know what it takes to develop content and who to look out for to do the best job. Having had my hand in both the creative execution end as well as marketing strategy, spanning branding, product design (UX, UI), 360 campaign ideation, social content, video and photoshoots, and much more.
Video Production
I’ve worked on it all from client pitching, pre-pro, production (as a line producer, DoP, and director) and post on national commercial spots (NBC Sports, ESPN, NBA), social video content (paid and organic), and a short debuting at the Cannes Film Festival.
Prototyping
Building MVPs quickly for market testing, initial brand IDs, and pitch content for clients and investors.
Worked with
Samsung, NBA, Bain & Company, Gulfstream Aerospace, NOOM, DDB NY, JWT NY, Anonymous Content, Club Quarters, Clair, Eukanuba, Zoom Audio, lululemon, MacStadium, US Polo Association, Arizona Iced Tea, Diageo - Ketel One, Estee Lauder, Orior
+ many more early stage startups based in NY, LA and London.
Recognition
Cannes Film Festival
2011 Official Selection, Short Film Corner
”The Voice of Venture”, Drama
Writer, Director, Co-Producer, Editor
GREY'S REEF OCEAN FILM FESTIVAL (NOAA and National Geographic)
Ocean Silver Award
”Treeclimbers”, Director of Photography
Currently
Creative Director (Contractor)@ Bain & Company (2023-Present)
Partner, Creative Consultant @ CVLRY (2019-Present)
Freelance Producer, Creative Director (2012-Present)
Previously
CMO @ ShopKetti (2017-2020)
Producer, Director @ 1211 Creative (2012-2020)
Creative Advisor @ Ense (2017-2019)
Commercial Production Intern @ DDB NY (2014-2015)
Office & Production Intern @ Anonymous Content (2012)
